A Cherished Process for Generations: The Evolution of Finding the Dress

Today’s brides have the luxury of browsing their favorite wedding gowns at their fingertips. From pinning photos on Pinterest to watching bridal shops model dresses on their Instagram pages, brides have a pretty clear idea of the type of dresses they want to try on before they even get to the store. 

But just because it’s easier to explore dresses on the Internet now, that doesn’t mean finding the dress is any less special. It’s still one of the most memorable moments of the entire wedding process - just as it was for mothers, aunts and grandmothers before. 

From Vogue to a FYP

Time and time again, when Designer Lovell of Lovellfaye has a consultation with brides and their mothers join the call, she always asks if they remember the story of buying their bridal gown. A lot of moms’ stories consist of looking at a bridal magazine or catalog and seeing their dream dress, going to their local bridal boutique, trying it on and officially buying the one. 

The process of finding the perfect gown has evolved greatly with technology advancements and the rise of social media. Now, brides often tell Lovell they saw inspiration for their dream dress on Instagram or TikTok. 

Timeless dresses passed down through generations

Lovell works with generations of women to reconstruct heirloom wedding gowns into beautiful dresses, outfits or accessories for brides’ modern wedding wardrobes. She takes a timeless gown found on a magazine cover in the 80s and transforms it into a trendy, stunning dress inspired by a bride’s FYP. 

The reveal of every Lovellfaye redesign project ends with the same feeling brides get after finding the dress - only there’s nothing more special than moms and their daughters getting to experience that elation, relief and excitement together with a dress passed down over the decades.

Wedding Photographer: Shannon Leopold Photography

Lovellfaye focuses on bringing brides’ visions to life by reconstructing their mother’s wedding dress or adding a custom, personalized touch to their gowns. To learn more about incorporating your mom’s wedding dress into your own or to view Lovellfaye’s bridal collection or custom design process, visit lovellfaye.com.